Merkur Group turns Xtip into Merkur Bets
For what feels like ages - well, since 2013 to be precise - the Merkur Group has dominated the world of sports betting in Germany with its Xtip brand. But after a seemingly endless era of eleven years in which the sports betting landscape was illuminated only by Xtip, the East Westphalian company decided on a revolution: Xtip is dead, long live Merkur Bets!
A new name, a new logo, a new design - and as if that wasn't enough, there are also "fundamental product changes and improvements", as they say. But don't worry, loyal customers, your daily betting fun remains unchanged! The rebrand is just a small change on the side while you continue to place your bets and hope for the big payout. Because who needs innovation when you can just leave everything as it is?
“The renaming of Xtip to Merkur Bets is a true milestone, a step into the unknown, an adventure!”, says enthusiastically Stefan Bruns, board member for online gambling and sports betting at the Merkur Group. “We thought: Why not try something completely new and reinvent the wheel!”
Yes so we come to the “significant product improvements”. Yes, dear friends, these are not ordinary improvements, these are essential improvements! Improved onboarding for new customers, revamped navigation, and deposits and withdrawals that are so smooth you won't even notice.
Merkur Bets is also getting new faces abroad
The foreign subsidiaries are not spared from the name change either! Betcenter in Belgium and Cashpoint in Austria and Denmark will also be part of the change. The decision to change their names shows that the Merkur Group strives for a uniform brand presence not only in Germany but also internationally. It is a step intended to strengthen the presence of the Merkur brand worldwide.
The renaming of the subsidiaries also underlines the Merkur Group's commitment to a clear brand identity and its vision to act as a leading provider in the field of sports betting. It is a signal to customers in Belgium, Austria and Denmark that they can rely on the same quality and reliability that they already know from the Merkur brand.
These changes are not just a change in nameplate, but also an opportunity for the subsidiaries to reposition themselves and adapt to the changing needs and expectations of customers. It is a step that shows that the Merkur Group is ready to continuously develop and face the challenges of the constantly changing gaming market.
