UFC interim heavyweight champion Tom Aspinall has taken on a new role as brand ambassador for Spribe's crash game Aviator, joining a growing list of prominent athletes teaming up with gaming operators. We recently reported on Felipe Massa, who is an ambassador for Betano - a trend that looks set to continue.
Tom Aspinall is one of the UFC's rising stars. With a flawless record of 12 wins and no losses, he has established himself as one of the most dangerous fighters in the heavyweight division. His popularity is steadily growing, and that is exactly what Spribe is banking on with this new partnership.
According to Aspinall, playing Aviator is just as exciting as fighting in the Octagon and he is looking forward to teaching his fans about the game and participating in various promotions that Spribe has planned for the coming months.
What makes Aviator special?
Aviator is one of the most popular crash games on the market. Players place their bet and watch the plane take off - the longer they wait, the higher the potential win. But if you don't get out in time, you lose your bet. This simple but addictive concept has made the game popular around the world.
Spribe, the developer behind Aviator, is known for creating innovative games for the iGaming industry. The game is now available in over 4.500 online casinos and attracts millions of players.
Spribe relies on UFC
The signing of Aspinall is part of a larger strategy. Spribe has already signed several UFC fighters as ambassadors, including Alex Pereira, Johnny Walker and Merab Dvalishvili. The goal is to establish the Aviator brand even more firmly in the UFC community.
The company also works directly with the UFC, with Aviator logos appearing in the Octagon at major events, and partnerships like this are designed to further increase awareness of the game.
Why do athletes gamble?
The cooperation between athletes and gambling providers is no longer an isolated case. In addition to Felipe Massa at Betano and now Tom Aspinall for Aviator, there are numerous other examples. Celebrity athletes, with their reach and credibility, offer an ideal platform to promote iGaming products.
For the athletes themselves, this creates an additional source of income and the opportunity to further expand their brand. At the same time, the gambling industry benefits from the attention and proximity to the world of sport.
Tom Aspinall as brand ambassador
With Aspinall as a brand ambassador, Aviator is likely to receive even more attention, especially among UFC fans. Various campaigns showcasing the game and the fighter together are expected in the coming months.
It remains to be seen which other athletes will join forces with gaming brands in the future, but the trend is clear: more and more well-known personalities are using their popularity to gain a foothold in the industry.
